Propel is the OEM-focused marine marketing program from Rightboat. Connect with high-intent buyers, maximize brand exposure, and accelerate sales.
OEM Advantages
Developed in response to evolving digital demands from OEMs and their dealers, Propel enables brands to break through digital clutter and connect with serious, motivated buyers across the Rightboat network: in 2025, boat buyers will use Rightboat over 7 million times as they move towards a purchase decision.
Precision Meets Propulsion
Propel delivers OEMs the audience and exposure you need to rise above competitors and connect directly with serious, high-value buyers.
Everything we offer is designed to push your brand forward — purposefully.
What Rightboat's Propel Program Offers
Brand Exposure
Propel prioritizes your brand and model(s) regionally on our front cover.
Why?
This provides our partners with premium visibility at the top of the buyer journey, builds authority & trust, then differentiates your brand from competitors not present across our marketplace.
Brand and Model Search Exposure
Propel displays your model range globally, by brand, by category, and by geo, delivering model photos, walkthrough videos and specifications to in-market buyers.
Why?
Because every OEM is different in the way it generates, measures, and responds to leads. This centralized approach reinforces your brand, generates new model exposure and supports lead generation through your active dealers.
SmartReach Targeting
We use SmartReach Targeting to build intelligent, custom audiences from Rightboat consumers actively engaging with your brand and category competitors.These real-time, behavior-driven segments are then activated through targeted campaigns that raise brand awareness, launch new models, announce events, and support local dealers.
With SmartReach, campaigns can be precisely targeted and geo-fenced by:
Brand Category
Buyer location
Price range
Why?
Because today’s digital targeting isn’t static — it’s live, responsive, and powered by SmartReach intelligence.
Thought Leadership and Brand Storytelling
Audiences connect with authentic stories and Rightboat interviews and champions industry leaders and brands every month to reveal their stories. Propel brings your brand to life through thought leadership, behind-the-scenes features, and editorial storytelling.
Share the ‘why’ behind your business and build real connections with 7 million annual Rightboat visitors
Reporting
Propel reporting gives you clear, actionable insights to measure and optimize your presence. Track key performance metrics in real time, including:
- Listing Views & Engagement – See how often buyers view and interact with your manufacturer listings.
- Lead Volume & Quality – Monitor direct inquiries and assess lead potential.
- Ad Performance – Evaluate impressions, viewable hours, clicks, and conversion rates from display campaigns.
- Reporting – Export detailed analytics to share with your team or integrate into your CRM.
For brands who build and sell through a dealer network
Direct: For brands who build and sell direct to customers
Propel a la Mode
Propel delivers your brand and marketing to up to 40k+ in market buyers.
Harness Rightboat’s opt-in high-intent audience to deliver precision-targeted email campaigns that put your brand and models in front of the right people - at exactly the right time.
With Propel Connect, you don’t just send emails - you send opportunities.
We welcome you to break through the noise and reach those serious buyers actively searching for market leading brands.
